Juventus Expands Retail Presence with Monobrand Stores in Italy
Italian Football Giant Strengthens Brand Footprint through Direct-to-Consumer Channels
Five Stores Now Open Across the Country, Offering Fans Exclusive Merchandise and Experiences
Turin, Italy - Juventus Football Club, one of Italy's most successful and renowned soccer clubs, is expanding its retail presence with the launch of five directly managed Monobrand Stores across the country. These stores will provide fans with an unparalleled shopping experience, offering a wide range of exclusive merchandise and creating immersive brand interactions.
The first Monobrand Store opened its doors in Milan in 2020, and has since been followed by stores in Rome, Turin, Bologna, and Naples. Each store features a modern and inviting design, showcasing the club's rich history and vibrant character. Fans can expect to find a comprehensive selection of official jerseys, training gear, accessories, and lifestyle products, as well as limited-edition collaborations with renowned brands.
"Our Monobrand Stores are an essential part of our strategy to bring the Juventus experience closer to our fans," said Giorgio Ricci, Juventus Chief Revenue Officer. "We believe that creating a physical connection with our supporters is crucial to building a lasting relationship. These stores offer a unique environment where fans can immerse themselves in the club's world and celebrate their passion for Juventus."
Beyond their retail offerings, the Monobrand Stores will also serve as community hubs for Juventus fans. They will host a variety of events, including meet-and-greets with players and legends, product launches, and exclusive merchandise drops. The stores will also provide fans with the opportunity to purchase tickets for matches and other club events.
"We are committed to providing our fans with the best possible experience, both on and off the pitch," said Federico Cherubini, Juventus Football Director. "Our Monobrand Stores are a testament to this commitment, and we are confident that they will become a destination for Juventus fans across Italy."
The expansion of Juventus' retail presence is part of the club's broader strategy to grow its global brand and connect with fans around the world. The Monobrand Stores will complement the club's online store and its partnerships with leading retailers, providing fans with multiple channels to purchase official merchandise and engage with the club.
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